Business performance will be higher for companies that can extract actionable insights from their data. According to research from Aberdeen, businesses that adopted a Data Lake witnessed 9 percentage points more growth in organic sales than their industry peers. These executives used the data lake to do advanced analytics, such as machine learning, on data from novel sources, such as server logs, click streams, social media, and internet-connected gadgets. Through increased client retention and acquisition, increased output and efficiency, preventative servicing of hardware, and well-informed decision making, the company was able to capitalize on growth prospects more quickly.
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