What is “website authority”?

The “power” of a particular domain is referred to as its “authority” in the context of search engine optimization (SEO).

This concept, which is sometimes referred to as “domain authority,” should not be confused with Moz’s Domain Authority (DA) measure in any way. When we discuss “domain authority,” we are referring to a basic SEO notion that is interchangeable with “website authority.”

Ahrefs have developed a website authority statistic that they call Domain Rating which is unique to their company. It ranges from zero to one hundred in its grading system. The Domain Rating (DR) of a website indicates how powerful and authoritative it is. The greater the DR, the better.

The free tool displays your website’s “authority” according to Ahrefs‘s calculations (i.e., Domain Rating).


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