What is “website authority”?

The “power” of a particular domain is referred to as its “authority” in the context of search engine optimization (SEO).

This idea, sometimes known as “domain authority,” should not be confused in any manner with Moz’s Domain Authority (DA) metric. When we talk about “domain authority,” we’re referring to a fundamental SEO concept that may also be used to refer to “website authority.”

Ahrefs has created a metric for website authority that is exclusive to their business and they call Domain Rating. Its grading scale goes from zero to one hundred. A website’s Domain Rating (DR) reveals the strength and authority of the site. The better, the higher the DR.

The free tool displays your website’s “authority” according to Ahrefs‘s calculations (i.e., Domain Rating).


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