The technique of enhancing the quality and quantity of internet traffic that originates from search engines and visits a website or a web page is referred to as search engine optimization, or SEO. Instead than focusing on direct traffic or sponsored traffic, SEO aims to increase unpaid traffic, sometimes referred to as “natural” or “organic” results. Unpaid traffic can come from many various types of searches, such as picture searches, video searches, academic searches, news searches, and vertical search engines that are unique to a certain business. SEO, or search engine optimization, is a strategy for Internet marketing that takes into account how search engines function, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO also takes into consideration which search engines are used the most by their targeted audience. Because websites that rank higher on the search engine results page receive a greater number of traffic from search engines, search engine optimization (SEO) is something that must be done (SERP). After then, there is the possibility of converting these site visitors into paying clients.
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