Is it better to have the blog as a subfolder or subdomain?

The best option for your blog in terms of search engine referrals and traffic would be to have it as a subfolder (e.g., on your main website’s domain. This is because search engines tend to view subfolders as part of the main website, and the links and content within the subfolder can contribute to the overall authority and ranking of the main domain.

However, if you are unable to have a subfolder, then having a subdomain (e.g., is the next best option. Subdomains are still treated as separate entities by search engines, but they can still benefit from the authority and ranking of the main domain to some extent.

Having a stand-alone domain for your blog would be the least preferred option, as it would require you to build up authority and ranking from scratch, separate from your main website.

In any case, it is important to make sure that your blog is optimized for search engines, regardless of whether it is a subfolder, subdomain, or stand-alone domain. This includes having well-written and keyword-optimized content, using descriptive and keyword-rich URLs, and having an effective link structure.


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