Supply and demand make up the two categories of customers that frequently visit marketplaces. On the supply side of a marketplace is the product itself, while on the demand side are the clients that wish to buy that commodity. In order to grow your marketplace, you need to attract people who fit both of these categories. Supply and demand can be referred to as providers and customers, sellers and buyers, hosts and guests, and a variety of other names depending on the marketplace. In the information provided by Sharetribe, supply and demand are more commonly referred to as suppliers and customers.
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