Email marketing is communicating a promotional message to a group of people via electronic mail. Email marketing refers to the practice of sending promotional messages to prospective or existing clients via email. Making use of electronic mail in order to advertise, request business, or solicit sales or contributions. Email marketing methods often aim to accomplish one or more of three major objectives, namely to establish loyalty, trust, or brand exposure. Sending out electronic mail with the purpose of enhancing a merchant’s relationship with existing or former customers, fostering customer loyalty and repeat business, gaining new consumers or convincing existing consumers to make an immediate purchase, and disseminating advertisements from third parties.
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