Domain Extension

Whether you are looking for a name for your blog or a business, portfolio, you need to look for some essential things.

Look for a domain name that is easy to understand and one which does not have hyphens, numbers, or misspellings. Also, look for a domain name that reflects your brand. This means that the domain name should ideally include keywords, slogan or name that is associated with your niche.

Also, search for top-level TLD which is also known as domain ending or extension. Any domain extension is a combination of different characters which is then followed by a dot. It generally designates a country code or a category.

UK Domain Names

Common domain name extensions for those who are based in UK are:

  • .com
  • .co
  • .net
  • .org
  1. .com

This is the most common domain name which was originally used for-profit businesses. If you are looking for a domain extension, then a .com extension is always recommended.

Users find .com quite easy as it is familiar and most people expect to hear .com when they hear about a domain name. Thus, you benefit when you choose the .com domain name. It helps in brand recognition.

However, there are some disadvantages also to picking this brand name. The primary disadvantage is that you might not get the address you are looking forward to. These days, entrepreneurs buy domain names for future use. If you want to get a particular domain name that someone has bought, you may have to pay a premium amount to purchase it.

For UK-based businesses, a .co.UK/UK domain name is always recommended. When you choose a location-based domain ending, it is a good way to let your customers know that you are based in the UK. If you are looking for customers across the globe, then such a domain name might not be helpful.

However, you can buy your domain on more than one extension. You can use these for targeting audiences from different locations.


Just like .com, .net extensions are also available for all. Previously, this was meant for internet service networks or providers, but now people use it as a .com alternate. It is suitable for application-based or tech companies as it is about technology and network.

If you belong to these industries, then .net might be the right one for you. It can help in validating and communicating your services. Besides. .net is easily available and you might get your desired domain as well.

Since a lot of people tend to connect .net with technology and businesses which operate just out of the web service, it might also not meet the expectations of the users. 

For instance, suppose you have a baking business and you desire to have a .net domain. You may select but your users may things that you provide services related to web cookies. People may not understand that you are providing edible baked good. Such a disconnect might not be good for your business as this might confuse your buyers.


.org extension is also open for any entity or person. When it was introduced, it was meant mainly for not-for-profit businesses or organizations, political parties, non-profits, politicians, and even online communities.

.org is not as popular as .com. This also means that you can get the domain name you are searching for. These are the two reasons why this domain extension is so popular.

However, .org is suitable if you have an information drive site or business or one which is not-for-profit. There are thousands of people who will associate .org with knowledge bases and communities. Thus, if you happen to operate an store with such an extension and you desire to increase your sales, this domain extension may not be the right choice for you.

Many websites use .org in cultivating or building communities. These include WordPress, Craiglist, and Wikipedia. These are the brands that use .org. Though they offer different services, these websites rely usually on the community for the growth of their brand. Their main objective is sharing information and knowledge.


This extension was the designation for Columbia as its country code domain ending. But, now it is quite popular for global . The .co TLD is quite familiar and used mainly for commercial ventures, corporations, and companies. Such familiarity has helped several businesses in building their brand image on a .co image extension.

If you are a start-up and looking forward to market yourself as unique or original, then the .co domain is what you need.

Besides this, the domain is also easily available as .co domains are less used. Thus, you have a lot of options and flexibility.

More Options in Domain Extensions

If you are choosing domain extensions, you have more options for you. Here are some of the other options which you can consider.

  • .xyz – this is an open extension and is available for general usage
  • .app – it is perfect for technology-related businesses
  • .info – this is an open extension which is the short form of information
  • .biz – this is suitable for different businesses
  • .shop – this does offer a good eCommerce connection

You need to consider several things when you are selecting a domain name. Ideally, it should be reflecting your brand or personal identity. It should also be easy to remember and one that matches your requirements. 


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