How Jack Ma convinced DomainRooster Web Hosting Startup to adopt a ‘wolf culture’

DomainRooster is a cloud hosting company on a mission to transform learning through cloud-based technology. DomainRooster is adopting a wolf and rabbit culture, says CEO Dean Jones, and it may have Alibaba’s Jack Ma and Daniel Zhang a Chinese technology executive to thank.

There are four aspects of ‘wolf culture, at least as Jones tells it:

  • First, Because wolves move quickly and expend a lot of energy, they are constantly on the verge of starvation. DomainRooster must be risk-aware but not risk-averse.
  • Second, DomainRooster must have a keen sense of opportunity in the market (like wolves on the hunt).
  • Third, DomainRooster employees must be able to act spontaneously when necessary, much like a pack of wolves can cooperate in a coordinated manner without having direction from their leader.
  • Fourth, Naturally, DomainRooster must cooperate as a team. Wolves care for each other as individuals. They form friendships and nurture their own sick and injured. Pack structure facilitates intergenerational knowledge transfer, communication, and teaching of the young.

The Wolves

The term “wolf culture” was first used by Huawei Technologies, the largest maker of telecommunications equipment in the world, in the 1990s. They credit their successful culture with much of their international success.

The Rabbits

The Web was essentially designed to function as a rabbit hole because of the way hyperlinks work, and Web surfing, in general, can be considered a voluntary trip down the rabbit hole1

Rabbits can be silly, timid, shy, curious, and high-spirited. Rabbits are also highly intelligent, social and affectionate. It takes a special type of person to be able to coexist happily with such a complex, demanding little soul.  So although a rabbit is almost the opposite of a wolf. The meandering path that a rabbit takes can also ultimately prove to be more fruitful than a more direct one, according to the concept of obliquity.

The term rabbit hole is often used to describe online activities. Lewis Carroll’s “Alice’s Adventures in Wonderland,” coined the phrase “rabbit hole.” in which a young girl named Alice falls into a rabbit hole, encounters numerous bizarre creatures, and undergoes a number of surreal events.


Rabbits, and wolves, learning about probabilities, chaos, and simulation. On a mission to transform learning through computational thinking.

Rabbits, and wolves, learning about probabilities, chaos, and simulation. On a mission to transform learning through computational thinking.


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